Affiliate Meet Markt
Brand design for an affiliate networking event held in Berlin.
I took inspiration from the Bauhaus design movement from the 1920s to create a distinct identity for the show.
Starting with a stylised ‘stamp’ in the Bauhaus style I then created two shorthand icons. The first took the initial letters of Affiliate Meet Markt while the other, used as a watermark and page dressing was simply the first ‘A’ from the logo.
These two icons are implemented to reinforce the brand and where space is at a premium.
Further elements were developed for in-house designers and web developers to utilise where appropriate.
These design elements, corporate identity and general graphic style continue to be used throughout the latest digital marketing campaign and across the Affiliate Meet Markt website
A large panoramic artwork based around imagery in the film ‘Wings of Desire’ by Wim Wenders. The main icon also features as part of the building structure in the foreground of an stylised Berlin city skyline.