The Payments Association
Logo and visual branding for a community of banks and fintech organisations.
“The most influential community in payments, where the connections, collaboration and learning shape an industry that works for all” is how they describe themselves.
I created a modern bespoke alphabet for The Payments Association used for the main identity and subsequent sub brands.
This bespoke alphabet was/is deployed across all of the brands, creating a consistency and connection between them.
A style sheet illustrating the brand heirarchy and how the corporate identity would be utilised across the sub brands.
Initial web design and promotional material.