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The Payments Association

Logo and visual branding for a community of banks and fintech organisations.

“The most influential community in payments, where the connections, collaboration and learning shape an industry that works for all” is how they describe themselves.

I created a modern bespoke alphabet for The Payments Association used for the main identity and subsequent sub brands.

This bespoke alphabet was/is deployed across all of the brands, creating a consistency and connection between them.

A style sheet illustrating the brand heirarchy and how the corporate identity would be utilised across the sub brands.

Initial web design and promotional material.