Genius – ICE
A corporate id for the ‘Spirit of Genius’ campaign run by ICE, highlighting pioneering technological advances throughout history and equating them to a forward looking Gaming Industry.
Designed as a standalone brand then adapted to work in various scenarios.
The team has a unique ability to connect the core brand message, with a strong emotive reach, ensuring ICE has a compelling consumer feel. This has helped develop the ICE brand into the most recognisable events and media platform in its class.