Populotto

Corporate identity for Bingo / Lottery start up I suggested branding as ‘Populotto’.

Populotto couldn’t compete financially with the big companies in their sector so it was decided to market them as disruptive, irreverant and revolutionary with the visuals and tone of voice all contributing to the brand.

Above is a Brand Handbook used both as a practical style guide for outside designers and to reaffirm the Populotto credo and approach.

A small exhibition stand used at various trade shows and promotional web banners produced to introduce and enhance Populotto.