DTX – Digital Transformation Expo
A full corporate makeover for DTX (Digital Transformation Expo) and its sister show UCX (Unified Communications Expo) starting with the logo and then expanded to include promotional material, in-house communications (DTX Style Guide micro site as seen) and at-show installations.
The designs utilised a ‘logo as shape’ philosophy (with a preference toward the colour blue) rather than a strict colour reference.
The first show championed Northern English invention from the 1st Industrial Revolution to the current 4th technological Industrial Revolution.
The Manchester event featured the Mayor of Greater Manchester, Andy Burnham and commentator and ex Manchester United footballer Gary Neville.
The creative continues to be used alongside my later designs for ‘Transformation Street’ at ExCeL London.
Advertising and at-show graphic displays add to and reinforce the corporate id – both working in harmony to promote the brand itself as well as individual events.
Blues are always used as the predominant colourway.
The branding was insane! Our shows genuinely wouldn’t have come to life like they have without the creatives. They have really elevated the experience courtesy of world class design and event themes that bring the brand to life resulting in significant increases in sponsorship and visitor NPS.
Below is a detail from a large panorama to promote a later DTX / UCX event held at ExCeL London. Each of the buildings (30 in all) represent an individual feature of ‘Transformation Street’.