INTRO
Based in Brighton, Sussex, I specialise in producing creative visual communication and design for various mediums, including print, digital, and multimedia.
I excel at understanding clients’ needs and ensure the vision is translated into fresh and original design concepts that capture attention and make an impact.
With a keen eye for detail, precision in typography, color palettes, layout, and other design elements, I have worked across various industries and sectors, adapting my design approach to cater to different clients, from startups and small businesses to large corporations and organisations.
Andy Heath, Director, Zarbo Ltd
BRANDING
I aim to establish a strong and memorable brand presence that resonates with the target audience, builds trust, and sets the brand apart from competitors. Logos, typography, color palettes, imagery, and other visual assets, as well as tone of voice and messaging come together to form the foundations of this presence.
The process starts with a thorough understanding of the brand’s identity, target audience, market positioning, and desired image. This initial research helps to define the brand’s key attributes that will guide the design decisions.
I can then explore different design directions, experimenting with typography, color schemes, and graphic elements, while considering factors such as legibility, scalability, and adaptability across various mediums.
Once the brand identity is established, I then apply it consistently across all touchpoints, including packaging, marketing materials, website design, social media profiles, and more. This ensures a cohesive and recognizable brand experience that resonates with customers.
The branding was insane! Our shows genuinely wouldn’t have come to life like they have without the creatives. They have really elevated the experience courtesy of world class design and event themes that bring the brand to life resulting in significant increases in sponsorship and visitor NPS.
WEBSITES
A well-designed website is more than just a digital storefront. It’s a powerful tool that can engage, inform, and convert visitors into customers. I combine my expertise in WordPress web design, user experience, and digital marketing to create websites that not only capture attention but also drive tangible results.
I take the time to understand unique business goals, target audience, and brand identity, creating customised solutions that resonate with customers and elevate the brand above the competition.
A hosting and web upkeep service is also available.
ADVERTISING – PRINT
With experience working with an offshoot of Saatchi & Saatchi I have a deep understanding of printed advertising and promotion, designing and distributing physical materials to convey messaging that engages with target audiences.
These materials can take various forms, such as newspaper and magazine ads, brochures, flyers, posters, direct mail, and more.
I would initially establish the goals and objectives of the advertising campaign and identify the specific market segment to reach and develop attention-grabbing content that communicates the message effectively. This includes creating engaging headlines and visually powerful imagery.
Once the design and strategy is agreed, I can then ensure integratation with digital platforms to amplify the message and engage with a broader audience. This could involve incorporating website URLs, social media handles, or QR codes that direct the user to online content.
ADVERTISING – DIGITAL
Digital advertising has become a crucial component of modern marketing strategies, allowing businesses to reach a vast audience and achieve their marketing goals.
I can create engaging and persuasive ad content that grabs attention and compels viewers to take action, tailoring the message to align with the target audience.
Just like its print equivalent, digital advertising needs compelling visuals, strong headlines, and concise copy to deliver a proposition effectively. However, unlike print advertising where the proposition can be explained, digital advertising needs to work much faster, so its primary purpose is to redirect the viewer to a place where this proposition can be explained in more detail. Good digital advertising is a great example of ‘less is more’.
BROCHURES & MAGAZINES
Good magazine design encompasses a range of visual and editorial elements that work together to create an engaging and cohesive publication. From layout and typography to color schemes and imagery, each aspect plays a crucial role in capturing readers’ attention, facilitating easy navigation, and delivering content effectively.
I will typically experiment with creative layouts, interactive elements and infographics to enhance reader engagement and create a memorable reading experience.
INFOGRAPHICS
The purpose of an infographic is to simplify complex ideas or data sets and make them more accessible to a broader audience. By incorporating visual elements such as charts, graphs, icons, illustrations, and typography, infographics enhance the understanding and retention of information. They enable viewers to quickly grasp key insights, patterns, and trends by organizing data in a logical and visually appealing manner.
When creating infographics, it’s crucial to strike a balance between aesthetics and information. I will ensure the design is visually engaging, but not at the expense of clarity or accuracy.
Well-designed infographics are an invaluable tool for visual storytelling and communication.
LARGE FORMAT
Whether it’s a billboard, a poster, or a banner, large format designs have the advantage of being highly visible, but they also need to quickly capture attention and convey information effectively. By focusing on purpose, simplicity, clarity, and visual impact, I create compelling and successful large format designs with a WOW factor!
CONNECTED CAMPAIGNS
I design well-rounded and impactful multi-media campaigns that effectively engages the target audience and achieves the desired outcomes.
Each campaign is unique, adapted to suit the specific brand, industry, and audience.
Working in event design with Andy is a superb experience where stellar concepts, engagement, and messaging coalesce. He has this uncanny ability to craft a story through beautiful imagery and graphics. As an environmental designer, I am reassured that the event will be first-class when Andy is in the mix.
TRAFFIC & CONVERSION SUMMIT – WEST COAST COOL
A full campaign from concept design, advertising and pre-show mail outs to at-show installations Held in San Diego.
ICE – DISCOVER
Comprising 51,466 square metres of floor space at ExCeL London with a attendance figures exceeding 40,000, ICE is the largest Gaming Expo in the world. I have been producing high end graphic design and concepts for the show since 2011.
CLIENTS
Clients I have worked with, past and present…
